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Sustainable purchase, or something that works? Looks good or functions well? Available everywhere or specialty product? Choices we didn't believe we should have to make in 2017.

The Dirt Company was founded on the belief that we could make sustainable household products, that work, something people could fall in love with.

We took a less, but better approach to product design. We formulated a product using pure and powerful ingredients and bare minimum packaging, to deliver a innovative, useful, and thoughtful product, that's good for the earth, and will sit damn pretty on your washing machine.

Say hello to our team


Sustainability nerd, a bit of a grub and CEO of a detergent company that's championing a new kind of clean. You can read her her story here

Founder & CEO


Technology guy, in charge of keeping our systems running smoothly and resident eternal optimist. 

Co-founder & CTO

Get in touch

Our office, support team are  located in Kensignton, Melbourne. Email us, say hello, tell us something you've been thinking

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In 2016, we had an epiphany. The household cleaning products that we were filling our homes seemed to sit at either end of a spectrum. On one end, they were full of harsh, irritating, excess chemicals, contained in excess packaging. At the other, they were built with the environment in mind, but as a result required us to sacrifice either in price, performance.

We wondered why there was not an environmentally friendly option, free from synthesised chemicals and excess packaging, that was affordable and performed extremely well. Turns out, it was possible (albeit difficult) to create this product, but for various reasons ranging from pre-existing misconceptions, through to profit margins ­— it wasn’t on the market.

So Frankie, Josh, Tom and Bill started creating formulas, exploring packaging options, building websites, washing clothes, doing business plans, designing and washing more clothes, until they were finally satisfied. The result, Dirt Laundry Detergent; an extremely high performing laundry concentrate, that’s great on your clothes, skin, planet and hip-pocket.