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We’ve been banging on about it for a while now, the cost per load price of laundry detergent. “Yawn", we hear you think, “I just buy whatever’s on sale at the supermarket". You are not alone, we hear it every day. In fact, that was us too, until we were tasked with working out how to package a product to ensure our customers, and the environment were getting the best deal. 
Our research took us to the supermarket aisle, where we discovered that if you’re buying cheap - you’re most probably getting the worst deal of the lot. 
Here’s a receipt from Woolworths last week. We purchased the smallest (cheapest) size of three of the most popular liquid laundry detergents on the market. Two of the three were marked on sale, but as we discovered when we lifted the tag - they most definitely were not. Pays to stay savvy.  
For Ecostore, we paid $9.99 for 28 loads. $0.36c per load. 
For Omo, we paid $10.00 for 20 loads. $0.50c per load. 
For Radient, we paid $6.00 for 18 loads $0.33c per load. 
For a Dirt Starter pack, we charge $19.95 for 65 loads. $0.31c per load. And that’s delivered to your door. So, there you have it, the laundry maths that helped us land our claim: "Approximately cheaper than what you probably pay". A win for all, especially the smarty-clean pats who have already signed up. 
*Disclaimer:  As you increase your purchase quantity, you decrease your cost. That is true for everyone, including us.